The Future of Product - recordings

28.3.2023 What product manager needs to know about BtoB sales?

Product Marketing is one of the main tasks of strategic Product Management. An essential part of Product Marketing is to help the sales to perform. Without good knowledge about the sales process, it’s not easy to support the sales with the right support material, etc. In this webinar, we concentrate on B-to-B sales.

7.3.2023 What is the optimal backlog size and how to manage it?

In this webinar, we discuss optimizing your backlog. Why is backlog needed? What is the optimal size for the backlog, and how do you keep your backlog size at an optimal level?

14.2.2023 How to manage RnD backlogs in Jira

In this webinar, we will go through how to manage new product features and their development with Atlassian tool stack.

Business needs are higher-level goals or objectives. They need to be broken down into smaller features that can be implemented by product development. These features are the higher-level product backlog. Teams refine the features into smaller work items, which form the basis for implementation.

We will demonstrate how to:

Break down business objectives into features in Jira
How features are broken down into stories
Manage these different levels of backlogs

24.1.2023 Increase the effectiveness of portfolio management

Decisions in portfolio management are among the organisation’s most important decisions. In portfolios, we make decisions about future competitiveness, short-term effectiveness, and maximization of the value creation from an organisation’s property: products, services, data, and other IPRs.

Portfolio management does not function in the same way in every case or for every person. An organisation must clearly define the management of different portfolios. The whole organisation will then know who shall decide what, where and when decisions are made, and the frequency of decision-making.

The Three-portfolio model presented in this webinar divides portfolio management into Opportunity, Development, and Offering portfolios. Each portfolio has its own goals and procedures.

3.1.2023 Building quality into product development

Too often, organizations see quality as something created during testing and quality assurance at a late stage in the development process.

In reality, the quality of a product is measured by how the user and buyer perceive it. It is essential to understand how to ensure quality is built in and what are the primary means of creating it.

In this webinar, we look at the big picture of the quality creation model and how to implement it into practice.

Breaking the organizational silos with better product management

The product manager creates value for many of the internal stakeholders like developers, sales & marketing, customer support, and delivery. In this webinar, we clarify what the value is for each group of stakeholders and how it helps to break the organizational silos.

Agile at Scale - why (almost) everyone fails to scale agility?

Agile has been promising competitiveness, time to market, and customer focus for tens of years. Agile in larger organizations haven’t lived up to the promises.

Agile at scale seems to fail in almost every organisation. Teams can be Agile and even deliver fast and with good value to the things under their control. But when there are many teams or even business units, agile does not work.

Why Agile at scale fail? What could be done to succeed in agile at scale? In this webinar, you hear ideas on how to improve.

How to get the full value out of Atlassian tools in Product Organisation?

In this webinar we will go through how to manage the whole product development with Atlassian tool stack.

Which are the most common challenges in a Product Development organisation?

In this webinar we discuss about:

Common challenges with Atlassian tools and RnD organizations in general
Walk through the Atlassian tool stack with good practises
Give practical tips for getting the full value out of Jira and Confluence in product organizations

Getting the focus right with customer segmentation

In this webinar we discuss the importance of customer segmentation. How does it help to get our product development priorities right and how it helps in selling our products.

Customer segmentation sounds trivial, but is it?

3 winning examples of effective value creation in elite software organizations

You don’t understand how you create value. Here are three examples of understanding and optimizing the value creation in your organisation. Tactics for identifying and continuously improving your capabilities for effective value capture.

Secret formula of product development efficiency

What is productivity in product development. What are the aspects of efficiency, that will creat winning product organizations? Simple formula of product development efficiency will work as a good improvement tool to create more successful organisation.

Ingredients of a Winning Product Launch

Launching a product successfully is a critical activity from the business perspective. A traditional launch process includes a long list of activities, which require a lot of time and resources. In this webinar we present how to use a leaner method to launch successfully using the buyer's journey as a framework.